#brandstorytelling #copywriting #ecommerce
In this episode, Andrew talks with John Romaniello. John is a renowned copywriting coach and has been creating and telling stories since he was a kid. Andrew and John dig into what makes content different than copywriting, and what path John took to get to where he is today in his career. They also discuss John’s upcoming copywriting course, and why storytelling is so important when it comes to selling digitally.
This episode is sponsored by, Full Scale:
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