Startup Hustle

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs. With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond. Join Matt Watson, CEO of Full Scale, on the Startup Hustle podcast for candid conversations and actionable insights.

Recent

Feb. 5, 2026

Creative Engineering at Scale What Big Companies Get Wrong and Right with David Mitchell

What happens when you mix creative agency chaos with world-class engineering? You get teams that don’t just write code—they own the product. In this episode, I’m talking with David Mitchell, CTO at VML, one of the biggest cre...
Jan. 29, 2026

Engineering Clarity in the Age of AI with Seth Rosenbauer

Engineering Clarity in the Age of AI: How Docs, Context, and Product Thinking Shape Better Software Seth Rosenbauer is the founder of a tool that uses AI to help engineers create better documentation—and, more importantly, th...
Jan. 22, 2026

Fixing the Language Barrier Between Engineers and Executives with Karell Ste Marie of The Serious CT

Matt is joined by Karell Ste-Marie , founder of The Serious CTO YouTube channel. Together, they tackle one of the biggest hidden challenges in software companies: the language and cultural barrier between engineers and execut...
Jan. 15, 2026

Prompt Prototyping, AI Vibes, and the New Rules of Product Management

Product management is being rewritten in real time, and AI is doing the editing. Matt sits down with Jerel Velarde , product manager at Full Scale Ventures, to discuss how AI is reshaping the relationship between PMs and engi...
Jan. 8, 2026

Why Teams Lose Their Way at Scale with Randy Silver

Matt is joined by product and leadership consultant Randy Silver to unpack one of the most frustrating problems in product organizations: everyone knows where they want to go, but no one knows how to actually get there. Toget...
Dec. 18, 2025

How AI Is Really Impacting Developer Experience and the Real Productivity Problem with Laura Tacho

In this episode, Matt is joined by Laura Tacho , CTO at DX — one of the leading voices in developer experience research and tooling. Together, they unpack how AI is really affecting software development teams, why developer e...

About the Host

Matt Watson Profile Photo
Matt Watson

Founder, Full Scale

Tech entrepreneur and startup CTO for 20+ years. Started 4 companies with 2 exits. Including VinSolutions in 2011 for $150M.