Startup Hustle

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs. With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond. Join Matt Watson, CEO of Full Scale, on the Startup Hustle podcast for candid conversations and actionable insights.

Recent

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Aug. 6, 2026

Why AI Made Software Engineers More Human

"AI scribes are just a feature. The record of clinical judgment is the moat." I talked with Kush Shah, founder and CEO of Noted Dent, on Startup Hustle this week. Noted Dent uses AI to handle clinical documentation for dentists, so practitioners aren't stuck writing notes at 11pm or on the weekend, and so they're covered when the auditors and health funds come knocking. Here's what you'll get out of it: ⚡ Why vibe coding gets you to an MVP and no further, and why Kush deleted 8,000 lines of A
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July 30, 2026

LeadershipOS Decoded: Building Teams That Run Without You in the Room

"Back in the 1900s when I was crossing the Great Plains in a covered wagon, programming in the back, the cover headline was: Software Development is Dead." I talked with Anthony Jackson, a CTO with 30 years across healthcare tech and enterprise software and author of the Architecture Protocol series, on Startup Hustle this week. Anthony is the creator of LeadershipOS, a framework for building teams that keep running when the leader isn't in the room. Here's what you'll get out of it: ⚡ Why "s
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July 23, 2026

It's Not About the Code. It's About the Problem.

I don't view engineers being out of a job. I view software engineers finally coming back to a real job." I talked with Adrian Gutierrez, co-founder of Ledgre, on Startup Hustle this week. Ledgre is an AI-native accounting platform built specifically for real estate investors, putting agentic AI to work doing the bookkeeping instead of handing you one more piece of software to manage. Here's what you'll get out of it: ⚡ Why he was the startup's bookkeeper by hand for a year before writing a li
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June 25, 2026

The Speed of Context: Why AI Changed What Engineers Actually Do

Most engineering teams are still optimizing for the wrong thing. They chase the speed of code when the real bottleneck is the speed of context. Matt Watson and Eban Bisong, founder and CEO of Senvi, get into what actually changes when AI moves from a coding tool to a teammate. Eban has spent his career as a founding engineer, and his approach is hands-on: don't tell skeptical engineers AI works, show them, every standup, until the pushback turns into excitement. At Park DNA he built "RTD2," an
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June 18, 2026

AI, Protein, and GLP-1s: What's Actually Working in Health Tech

Most people are already asking AI about their health. Almost none of them believe the answers. Around 40% use it to make wellness choices, but fewer than 5% trust what it says. Matt Watson and Josh Anthony, CEO of Nlumn, dig into why. Josh has spent 25 years in food and nutrition, and his take is blunt: trust drops fast as the question gets serious, from a recipe to a diagnosis, and the fix isn't a smarter chatbot. It's pairing the data with a human people actually trust. They cover what's real
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June 11, 2026

Building Software Solo with Beth Epperson of Legacy Purpose

Matt Watson sits down with Beth Epperson, founder and CEO of Legacy Purpose, here in the Kansas City area. Beth came up through marketing and branding, including the brand launch for Hyvee Arena, before deciding to build something of her own. Her company is built around two products. Aligned Legacy measures how people think in real time and helps teams see how aware, connected, and aligned they actually are. HICMIT, or Wisdom Illuminated, keeps a company's knowledge governed and accurate so not

Recent Blog Posts

March 17, 2023

Dallas Top Startups, 2023

Dallas, Texas, is home to a thriving startup scene, with diverse tech companies making waves in the industry. This article will look at 14 top tech startups in Dallas. We highlight their unique offerings and discuss their impact on the tech indu…
Feb. 13, 2023

Kansas City Top Startups, 2023

And . . . we're back! This list of the top startups in Kansas City is our annual and third foray into the entrepreneurial space here in the heart of the Midwest. As always, we delve into the many startups that flourish in KC, which is continually …
Dec. 7, 2022

Boston Top Startups, 2022

Boston, Massachusetts, is rich in nicknames and pop culture associations. However, it is best known for being a city of firsts and innovation. The city is a major tech hub and one of the US's best places for tech jobs. Find out how these 13 Boston…

About the Host

Matt Watson Profile Photo
Matt Watson

Founder, Full Scale

Tech entrepreneur and startup CTO for 20+ years. Started 4 companies with 2 exits. Including VinSolutions in 2011 for $150M.