Classic analytics answers many questions regarding consumers, but it often fails to answer the question: why do consumers buy what they buy?
Matt and Matt get a chance to sit down with the CEO of Proof Positioning, Grant Gooding. Proof Positioning dives deeper than classical analytics by using neuroscience to discover the emotional data behind consumer decision making.
Gooding explains the problems with traditional business analytics and how they can improve in order to keep up with the ever-changing market through emotional data. Emotional data is the next step to figuring out all the whys you need to know to help your business grow.
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