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Chief Pricing Officer
Dan Balcauski helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is the principal consultant for Product Tranquility, a consulting firm founded in Austin, TX.
Before founding Product Tranquility, Dan was Head of Product at LawnStarter, a two-sided marketplace that brings the best lawn care professionals to customers across the US. He joined LawnStarter after SolarWinds’ $4B acquisition by Silver Lake and Thoma Bravo. At SolarWinds, he was a Principal Product Strategist, where he helped form and execute product growth strategies across new and existing products, both on-premises and SaaS-based.
Dan has a Bachelor of Science in Computer Engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern University.
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Suggested interview topic:
Unlocking Revenue Growth: Pricing and Packaging Strategies for SaaS Success
- Unlocking Revenue Streams: How to optimize pricing and packaging for new products, driving revenue growth and increasing Average Contract Value (ACV).
- Fuel Customer Acquisition: Accelerating customer acquisition through optimized pricing strategies.
- Streamline Operations: The benefits of a streamlined pricing process