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Cathryn Lavery is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf, a product brand that develops tools to help people become the best version of themselves, whether that be hitting their goals or cultivating healthy relationships. Endorsed by Shark Tank star Daymond John, BestSelf won Shopify’s Build a Bigger Business competition, received one-on-one mentorship from Tony Robbins, and sold over $45 million in product over 6.5 years before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned over the years.