Building a Global SaaS Company

In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.

Get ready to hear about:

The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
Unexpected use cases: From sex machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.

Join us for an insightful discussion on the exciting world of building a global SaaS company!

Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:

https://fullscale.io

Visit the Asset Panda website:

https://www.assetpanda.com

Learn more about Rex Kurzius:

https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9

Highlighted Discussion Points